HIV Issue Vangardist Magazine

Agency: Saatchi & Saatchi Switzerland
Brand:  Vangardist Magazine
Year:   2016
Award:  D&AD Yellow Pencil / Eurobest / Cannes Gold

The first media to transform itself into a cause against stigma.

In May 2015 Vangardist, with the help of Saatchi & Saatchi Geneva, published a magazine printed in the blood of HIV positive people.

A ground-breaking publication, which stretched the boundaries of what a magazine could achieve, and broke new ground in collaborations between publications and advertising agencies.