HIV Issue Vangardist Magazine
Agency: Saatchi & Saatchi Switzerland
Brand: Vangardist Magazine
Award: D&AD Yellow Pencil / Eurobest / Cannes Gold
The first media to transform itself into a cause against stigma.
In May 2015 Vangardist, with the help of Saatchi & Saatchi Geneva, published a magazine printed in the blood of HIV positive people.
A ground-breaking publication, which stretched the boundaries of what a magazine could achieve, and broke new ground in collaborations between publications and advertising agencies.