Agency: Saatchi & Saatchi Italy
Brand: Peroni | 3.5
Awards: ADC Italy
More taste, with less.
3.5 is a brand new low-alcohol beer from the Italian brewery Peroni. The commercial that was shot by the south african director Billy Pols is an energetic, rhythmic film that expresses the notion of our times amongst Millennials: the joy of life without having to stop.