Agency: Publicis OneTouch
FROM TURNED OFF TO TURNED UP.
While NIVEA MEN is a trusted skincare brand, it struggles to connect with modern men on an emotional level.
So how to reach out to men, who care about their appearance but don’t connect it to skincare?
By inspiring them on their terms and in their language.
By encouraging them to take fresh perspectives.
To transform them into the best version of themselves.
To get in touch with the world confidently the way they want to.
So we developed a fresh approach for a fresh product.