Migros | Interio 

Agency: Publicis Zurich
Brand:  Interio
Year:   2019

Design is what you make of it.

The task was to democratize the irreverent retail brand Interio. We developed a strategic platform  and a visual language, based on a simple underlying thought: people who are interested in design know what fits their style best. Therefore they are the ones who bring design to life, not the desinger. In short: design is what you make of it.

Resulting in a campaign that enables users to generate their own takes on design, making them the designers of Interio’s offers across Switzerland.