Migros | Interio
Agency: Publicis Zurich
Brand: Interio
Year: 2019
Design is what you make of it.
The task was to democratize the irreverent retail brand Interio. We developed a strategic platform and a visual language, based on a simple underlying thought: people who are interested in design know what fits their style best. Therefore they are the ones who bring design to life, not the desinger. In short: design is what you make of it.Resulting in a campaign that enables users to generate their own takes on design, making them the designers of Interio’s offers across Switzerland.
![](https://freight.cargo.site/t/original/i/0736695a33c1641149eb51628ce2b8d2f0aacf11306d6d1625f6fb23d2a45e9c/Interio-2018-249637-detailp.jpeg)
![](https://freight.cargo.site/t/original/i/b43215268e8936bbf5822ba8782e414471a4543ebc7cb529c0e79dea3b37f74a/Interio-2018-249634-detailp.jpeg)
![](https://freight.cargo.site/t/original/i/a2007ac557e019bc37035e541253f33590ee61273d5e7c76e229db37cecad7dc/Interio-2018-249642-detailp.png)