Agency: Saatchi & Saatchi Italy
Brand:  Groupama
Year:   2019

Awards:    ADC Italy, Cannes Shortlist

Don’t text and drive.

Don’t text and drive. A simple message that is missing its voice. In Italy food and religion mean everything. And while food is too sacred to use for sensitising Italians to stop texting while driving, we used the holy-figures in cars to protect drivers - thanks to NFC technology and a glimpse of good humor.