Agency: Saatchi & Saatchi Italy
Awards: ADC Italy, Cannes Shortlist
Don’t text and drive.
Don’t text and drive. A simple message that is missing its voice. In Italy food and religion mean everything. And while food is too sacred to use for sensitising Italians to stop texting while driving, we used the holy-figures in cars to protect drivers - thanks to NFC technology and a glimpse of good humor.