Agency: Saatchi & Saatchi Italy
Brand: Enel | Commercial
Awards: ADC Italy, Eurobest, Effies
Good vibes, fun and colorsDevelopment of a format for the commercial offering of ENEL in Italy with testimonial Alessandro Cattellan. The objective is to give the energy provider a push to modernity as well as innovativeness and drive sales up.
We invite consumers to follow Italian actor Alessandro Cattelan as he enters his colorful surreal home. In each film, shot by Valleeduhamel, his living room is taken over by the hyperbolic version of common energy problems.