Diesel | Repositioning — swimupstream

Diesel | Go with the flaw

Agency: Publicis Italy
Brand: Diesel
Year: 2018

Awards: ADC Italy

Go with mistakes.
Go with remakes.
Go without knowing if you have what it takes.

Go with the flaw.

Flaws are beautiful. They truly make us who we are - and ultimately lead us to success. Diesel celebrates and builds its entire brand around them. The Go with the Flaw campaign acts as the kick-off of the global re-positioning of Diesel, which since then went into multiple spaces and started to shape popculture again.

Go with mistakes. Go with remakes. Go without knowing if you have what it takes.

Go with the flaw.

Go with mistakes.
Go with remakes.
Go without knowing if you have what it takes.