Agency: Saatchi & Saatchi
Awards: ADC Italy, Eurobest, Cannes Silver
A promo for the longest nights of our lives.
Promo activation based on the insight that parents of newborns don’t get a good night’s rest and this sleep deprivation deserves at least a little reward. While they are awake, data shows that they are shopping for solutions that ease their situation. They shop what they need for their little one. We reward them for their efforts: the later the night, the greater the discount.